General Conference 2016 logo
The General Conference logo illustrates the theme of the 2016 conference, "Therefore go."
The theme is based on the Great Commission set forth in Matthew 28:19-20: “Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” (NIV)
“The theme of the 2016 General Conference serves as graphic support for our mission to make disciples of Jesus Christ for the transformation of the world,” said the Rev. Larry Hollon, chief executive of the global communications agency. “We wanted to provide an action-themed logo that ties to the roots of The United Methodist Church, a denomination striving to fulfill the Great Commission.”
The logo's font is constructed of strong letter shapes and curves, which gives the words an approachable and friendly feel, while also hinting at the boldness of the denomination's mission. The word "go" is set inside a triangle, which adds movement and direction, while the backdrop of Mount Hood is reflective of the location of the 2016 event in Portland, Oregon. Read more