|United Methodist Ads to Run on Astrovision Billboard in New York’s Times Square|
United Methodist Communications
Office of Public Information
810 12th Ave. S.
Nashville, TN 37203
November 11, 2005
Contact: Stephen Drachler,
Executive Director of Public Information
(615) 742-5411 (office)
United Methodist Ads to Run on Astrovision Billboard in New York’s Times Square
NASHVILLE - The United Methodist Church will kick off their holiday advertising campaign on the giant NBC Astrovision billboard screen above New York City’s Times Square beginning November 14.
“The Gift,” a message about how sharing our gifts with others can also reap rewards for ourselves, is expected to reach an estimated two million people flowing daily through Times Square. The 30-second spots will be shown on the 30 by 40 foot screen eight times a day for a two-week period, including during the Macy’s Thanksgiving Day parade.
“The holiday season is a time when many people are feeling alone, or are perhaps seeking some deeper meaning and purpose in their lives,” said the Rev. Larry Hollon, chief executive of United Methodist Communications. “One of the gifts that The United Methodist Church has to offer is the sureness of hope that we are neither abandoned by God or by the faith community. Our doors are open for anyone who is seeking a deeper understanding of their place in the world to come and participate in that search in relationship with others.”
In addition to advertising on one of the world’s most famous outdoor video screens this holiday season, the denomination will also air two television commercials on 18 cable networks beginning on December 5th through Christmas Eve. The second spot, entitled “I Believe,” is about how the church embraces diversity. The commercials will air on 18 national cable networks. This year’s $1.8 Christmas season campaign will be the longest, most in-depth ever.
The ads are part of The United Methodist Church’s “Open hearts. Open doors. Open minds. The People of The United Methodist Church” media campaign, now in its fifth year. The campaign utilizes television, radio, movie theaters, outdoor advertising, and direct mail to share messages of love and hope with people seeking a spiritual home.