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Rethink Church reclaims Christmas with ad campaign, website re-design

FOR IMMEDIATE RELEASE
October 10, 2012

Nashville, Tenn. — In a new advertising campaign for Advent, United Methodist Communications invites local churches to Reclaim Christmas and Rethink Church with a sermon series and a website re-design focused on simplifying the season and asking families to spend time, not money. The advertising campaign leads faith seekers to a re-designed and mobile-compatible RethinkChurch.org homepage to launch on November 4.

New IP detection capabilities will display a customized listing where visitors can find church-hosted Advent events to get involved. Additionally, churches that update their Find-A-Church profiles with special Advent activities-such as service events, free meals and candlelight services-will be prioritized above others on the homepage when a visitor in their area lands on RethinkChurch.org. The IP detection will then signal churches via email when someone from their area visits the site.

In addition to finding ways to get involved in local church activities, RethinkChurch.org visitors can get information about simplifying their lives and discover opportunities for supporting those in need.

To download the free sermon series by the Rev. Mike Slaughter and to update your congregation's Find-A-Church profile to include Advent activities, visit umcom.org/differentkind.

About Rethink Church
Rethink Church, the next evolution of The United Methodist Church's "Open hearts" welcoming and advertising campaign, highlights the many opportunities available within United Methodist churches to engage with the world-from literacy programs to feeding the poor. At RethinkChurch.org, visitors may interact, learn more about the church, and search for involvement opportunities.


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Media contact:
Diane Degnan
ddegnan@umcom.org
615-742-5406 (office)
615-483-1765 (cell)