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Rethink Church campaign captures advertising awards

March 2, 2010

Nashville, Tenn:Advertising produced on behalf of The United Methodist Church has won regional and local Emmy and ADDY awards, United Methodist Communicationshas announced.

"We are pleased that our work to expand the reach of the church has garnered recognition alongside the campaigns of major secular organizations," said the Rev. Larry Hollon, chief executive of United Methodist Communications, the denomination's communications agency which is responsible for overseeing the Rethink Churchadvertising and welcoming campaign.

The Nashville/Midsouth Chapter of the National Academy of Television Arts & Sciences recognized the Rethink Church campaign with an Emmy for "Best Commercial Campaign" at its 24th annual Midsouth Emmy Awards competition on January 30, 2010.

The campaign was also honored by the American Advertising Foundation of Nashville at its annual ADDY competition in February with the "Judges' Choice for Diversity." This category winner was chosen by the judges from among the 793 entries and cannot be entered directly. Local award winners go on to compete for regional and national awards in the industry's largest competition.

"Rethink Church highlights that we are a global church that is making a global impact," said Hollon. "Our research indicates that the way the church is making a difference in the world is what resonates most with the 18- to 34-year-olds we are seeking to reach."

BOHAN Advertising of Nashville, Tenn. is United Methodist Communications' agency of record.

About Rethink Church
Rethink Church, the next evolution of The United Methodist Church's "Open hearts" welcoming and advertising campaign, highlights the many opportunities available within United Methodist churches to engage with the world from literacy programs to feeding the poor. Targeting a globally minded 18- to 34-year-old audience, Rethink Church advertisements appear in traditional and new media, and direct viewers to the Web site, where visitors may interact, learn more about the church, and search for involvement opportunities. Rethink Church resources are available to local congregations at

Media Contact: Diane Degnan
(615) 742-5406 (office); (615) 483-1765 (cell)